Personal data becomes a consumer asset!
Astute consumers are fully aware of the value of their personal
data. A separate EY online survey found that 78% of consumers
believe their personal data helps companies to make more money.
As a result, many have become more wary and selective about
sharing their data. Almost half (49%) of the consumers surveyed in a recent EY study on big data said they would be less likely to share their personal data by 2018.
Companies looking to access consumer data in the future will face challenges. Businesses should therefore build relationships and explore how to optimize services with the use of analytics. Incentivizing consumers to share their personal data is an emerging trend that could possibly become an option for companies. We see this increasingly in sectors such as pharmaceuticals.
Digital Transformation in Retail… Going Offline to strengthen your stationary channel:
Although Otto Group runs around 400 stores under various banners and numerous shop-in-shops, they only account for 11 to 12 per cent of net revenues (€12bn). Online makes up nearly two-thirds (61 per cent) which also gets the lion’s share of the capex (more than €300m for 2013 to 2015).
How the 5 biggest QSRs are leveraging mobile payments.
For Burger King, that means claiming to be the first hamburger chain to integrate digital coupons and offers into mobile payments when a branded app launches later this year.
McDonald’s Sweden also equipped its mobile app with payments earlier this month, and mobile payments are available nationwide in France
Using a virtual card, consumers can pay for drinks with the brand’s app that also ties into the My Starbucks Rewards loyalty program.
Insbesondere bei den Breitbandanschlüssen entscheiden sich die meisten Neukunden für einen TV-Kabelnetzanbieter, weil dort häufig die Internet-Geschwindigkeiten höher und die Tarife niedriger sind. Der Anteil der Telekom im Breitbandmarkt ist auf 43 Prozent zurückgegangen.
A mobile payment occurs when a mobile, Internet-connected device is used to facilitate a transaction that might otherwise have taken place using a physical credit card, check, or cash, at a store or point-of-sale. Mobile transactions are a larger category that includes these payments, but also includes mobile commerce, or e-commerce channeled by an app or mobile website (e.g., Amazon’s iPhone app).
Zur Entwicklung des deutschen Versandhandels: Was in den letzten Tagen und Wochen an spektakulären, neuen Marktzahlen herausgekommen ist, …