Many marketers are using the money they’ve saved by marketing via digital platforms to invest in additional digital marketing, according to a Gartner survey of 250 large U.S. companies. Media companies spent an average of 12.7% of their total revenue on marketing and assigned 3.9% of total revenue to digital buys, leading all other sectors. The same marketers say they expect to increase total marketing spending by an average of 6% in 2013.
#in
#xi
5 Regeln für Produkttexte, die verkaufen 26. März 2013von André MorysTipps0 Kommentare 30 30 16 Zonk! Es passiert immer und immer wieder. Wieder bin ich auf einer Produktseite eines Shops gelandet, der exakt den gleichen Produkttext hat, wie der Shop einen Klick davor. Wort für Wort. In meinem Kopf geht der Sound einer altmodischen Alarmsirene los.
read more… @ http://goo.gl/hXPBR
#xi
(Source: konversionskraft.de)
Im vergangenen Jahr umfassten die Ausgaben für digitale Werbung in den USA rund ein Viertel der Gesamtausgaben für Werbung. Die Budgets für klassisches Marketing haben 28 Prozent gekürzt, um mehr Mittel freimachen zu können. http://goo.gl/AEN3W
Facebook: Die meisten Unternehmensseiten wachsen laut einer Auswertung von Fanpage Karma pro Woche um 0,64 Prozent.
Je engagierter der Austausch mit den Fans auf der Unternehmensseite abläuft, desto höher ist die Wachstumsrate. Weitere Zahlen… http://goo.gl/bkPwk
#xi
Cloud Services: What to Look For Some companies may tout themselves as cloud services but are more akin to online backup or file sharing services. While there is certainly some overlap between each of these services, cloud services are unique because they allow you to view, edit and share files saved in the cloud. With some services, you can even sync your content across all your computers and devices. While no two cloud services are identical, each of the services we reviewed provide the same fundamental features and functionality. Features The most important factor to consider in a cloud service is features, including the type of content you can store. The best cloud computing services are those that allow you to upload and save any type of file you would save on your local hard drive, from word documents to music files and everything in between. Some services even allow you to keep email, contacts and your calendar in the cloud. Any cloud service you consider should also allow you to view, edit and share your content regardless of what computer or device you are using. Other features to look for include automatic syncing of your files across all your devices, and password-protected sharing and file encryption to safeguard your content. Mobile Access Arguably one of the biggest selling points of cloud computing services is their wide-ranging access. Whether you’re on your work computer at the office or at home on your iPad, cloud services allow you to access your content anywhere, anytime and on any one of your devices. Look for services that offer the greatest range of mobile access, including apps for popular smartphones and the ability to log into your account from any mobile browser. Ease of Use Considering how often you’ll likely be accessing your content in the cloud, it’s important to select a cloud service that is intuitive and straightforward. The service’s interface and tools should be easy to navigate and convenient to use. Help & Support Getting help when you need it is crucial when using any type of technology, including cloud services. Available support options should include technical assistance via telephone, email and live chat. The service should also provide a knowledgebase and user forums as resources. Cloud services are an ideal way to manage all your digital content without limitations. At TopTenREVIEWS We Do the Research So You Don’t Have To.™
2010 wurden sechs Prozent der weltweiten finanziellen Transaktionen von bankfremden Unternehmen abgewickelt. Für 2013 werden schon acht Prozent prognostiziert. Der Grund ist das Wachstum von Mobile Payment. Eine Studie der Deutschen Bank kommt nun zum Schluss, dass Banken hier zusehends Marktanteile verlieren.
#xi
Belgacom et BNP Paribas Fortis lancent ensemble le Belgian Mobile Wallet pour offrir l’in-app commerce aux commerçants et consommateurs. Cette première solution intégrera paiements mobiles, billetterie virtuelle, l’e-couponing (bons d’achat électroniques) et programmes de fidélité. Elle sera lancée dans une version pilote fin 2013 tandis que le déploiement complet débutera au printemps de 2014.
#xi
Komplettes Sky Angebot ab Sommer 2013 für Telekom Entertain bis Mitte 2017.
Sky Fußball Bundesliga und Sky Sport.
Sky Welt, Sky Film und das gesamte Sky HD.
Vermarktungskooperationen.
Mobile TV Angebot gemeinsam.
Bestandskunden: Sie werden automatisch für die Sky Fußball Bundesliga freigeschaltet Ab dem Beginn der Bundesliga Saison 2014/15 ist für diese Kunden ein Sky Vertrag nötig.http://goo.gl/ceT3u: Die rund 170.000 (http://goo.gl/ceT3u 190.000) Liga-total-Kunden hätten ab der kommenden Saison in die Röhre geguckt. Für vier Spielzeiten hatte Sky fast zwei Milliarden Euro locker machen müssen.
… bei Sky: dort kostet das Bundesliga-Paket abseits von Sonderaktionen mindestens 34,90 Euro monatlich. … Alleinstellungsmerkmal, Bundesliga exklusiv zur Fernseh-Grundversorgung zubuchen zu können, entfällt für Entertain-Kunden somit möglicherweise im kommenden Jahr.
http://goo.gl/1XJDL: Zehn Prozent der etwa 1,9 Millionen Entertain-Kunden haben derzeit Liga Total! gebucht, so Telekom-Marketing-Geschäftsführer Michael Hagspihl. Preise: 14,95 Euro bzw. 19,95 Euro (HD) monatlich zusätzlich zur Grundgebühr.
http://goo.gl/41Pjk: Deutsche Telekom had reached 2mn customers for its domestic TV service ‘Entertain’ by the end of last year, up 26% from 2011, with the vast majority (1.6mn) receiving the service via IPTV.
Across other European markets, Deutsche Telekom recorded a substantial 18% increase in IPTV subscribers last year, reaching a total of 954,000.http://goo.gl/pRVGU: The addition of Sky content will certainly provide a boost, but the company’s TV subscriber base languishes far behind that of market leaders KDG and Unitymedia.
Informa Telecoms & Media (publisher of IP&TV News) calculates that Deutsche Telekom had an 8% share of the German pay-TV market by the end of June 2012, compared to 38% for KDG and 34% for Unitymedia.http://goo.gl/cGxey: About SKY: Subscriber levels climbed by 351,000 to 3,363,000 with Premium HD customers adding 56% to 1,514,000 in the year to December 31, 2012. Sky+ customers added 126% to arrive at 929,000, while the multiscreen Sky Go service recorded 33.3 million sessions, an increase of 335% year-on-year.
Revenues increased by 17% to €1,333.2 million, narrowing a negative EBITDA by +€104.4 million to €51.1 million.
Bigdata 4 advertising - adMarketplace will launch a service that taps into the data collected from a mobile device.
Today, adMarketplace collects the data for “start app” from some publishers, mobile-only networks like Jumptap, but hope to add others like AdMob, Mojiva, and Millennium in the future. All must have the capabilities to capture the information. They have partnerships with apps on phones with access to the data, such as Unique Device Identifiers and GPS coordinates, as long as the phone supports location-based services.
#in #xi
Between now and 2017, the global installed base of mobile subscriptions will grow to 8.9 billion, and 80 percent of those subsciptions will be added in developing countries, according to Strategy Analytics. Subscriptions in developing countries will grow at a compound annual rate of 7.5 percent, substantially faster than the 2.8 percent growth that will be seen in developed countries.
(Source: ipcarrier.blogspot.fr)
